because they want them to have kokoro.

An online review is the equivalent of a referral from a friend.Bookings divided by sales enquiries – measure the effectiveness of your sales process.

The number of people who attend a tour divided by total bookings – measure no-shows.Instagram and Facebook are especially effective for tourism marketing.Total Traffic and Individual SourcesWebsite traffic is one of the key metrics tour and activity companies should measure.

With the confidence that your strategy is working.Repeat purchases from the same customersTo begin with.

These are some of the key determinants for your company’s growth hence why you should measure and monitor them.

lets address why metrics are important.Email clicks divided by email opens – measure the effectiveness of your email copy.

Other relevant actions youll want to monitor to measure conversion rate include:Bookings divided by page visitors – measure the effectiveness of your web content.This allows you to tailor your website experience for them and focus your attention where it makes the most sense.

your tours or activities company can better understand how its actions affect business performance.Metrics can also help you gain new perspectives that can earn you a competitive edge in your market.